NOTEBOOK was founded in 2018 by a minimalist designer – Niharika Gupta.
Her fascination towards utility clothing came from her early school days spent in uniforms. The whole idea of how one thoughtful design can work for many different body types.NOTEBOOK takes inspiration from school uniforms, using fabric as a paper for re-engineering silhouettes. After graduating in Design, Niharika had the opportunity to design for various minimalist labels that further enhanced her technical skills.
The Label was a part of First-Cut 2018, a platform initiated by Elle India and Fashion Design council of India for promoting young talents every year and continues to grow with strong retail network all across India.